Digital Lawyer and Founding Partner - Legal for Digital Exploring the Evolving Landscape of Digital Law In today’s rapidly advancing digital age, the intersection of technology and law has become a critical space for businesses to navigate. Alessandro Vercellotti, a specialist in digital law and the founder of the “Digital Lawyer” brand and Legal For Digital, has dedicated his career to helping companies thrive by embracing legal strategies that improve business performance. With a strong background in marketing and a desire to redefine the traditional legal profession, Alessandro has carved out a unique role for himself in the legal field. Alessandro, what prompted you to specialise in digital law and what characteristics do you consider essential to excel in this field? One of my great passions has always been the world of marketing, so digital professions have always interested me. The idea of becoming a lawyer different from the others, one who didn’t necessarily have to attend court, let’s say a “non-classic” lawyer, was always at the basis of how I saw my profession. I combined these two elements and became the Digital Lawyer, a brand I registered in 2018. I believe that the essential characteristics are curiosity about digital innovations and the ability to develop legal strategies that increase business performance, precisely through the application of regulations. How does the Italian legal landscape support or hinder companies operating in the digital space? European regulations, such as the GDPR, can seem daunting for companies that process data for marketing purposes. However, with the right mindset, a solid understanding of the regulations and proper implementation of the requirements, better performance ALESSANDRO VERCELLOTTI Alessandro Vercellotti Legal for Digital Email: studio@legalfordigital.it IG: avvocatodeldigitale www.legalfordigital.it ITALY DIGITAL LAW LAWYER OF THE YEAR LAWYER MONTHLY LEGAL AWARDS 2025 36
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