is possible. It is necessary to move away from the idea that the law is just an obligation and start seeing it as an opportunity to find innovative legal solutions that can increase turnover. With the advent of artificial intelligence and digital technologies, what are the main legal risks companies need to be aware of? With the imminent entry into force of the AI Act, data management continues to be the main legal concern for anyone with a website, newsletter or e-commerce. Compliance with the GDPR remains imperative and a prerequisite for AI compliance. Until now, sanctions have mainly concerned the collection, management and storage of data. Furthermore, a new topic is emerging: website accessibility, a regulation that will transform the user experience (UX) and the design of brand communication, potentially opening up new markets. How do you deal with data protection and customer privacy issues, especially in the light of GDPR regulations? The GDPR has been in force for eight years, but still a very high percentage of companies are non-compliant. Investing in GDPR compliance means integrating data strategy into business procedures in a natural way. It is possible to think of GDPR as a working tool for collecting data effectively. What are the most common legal mistakes you see companies make when switching to digital platforms? Common legal errors include non-compliance with the GDPR, especially with regard to consent management and transparency in data collection. Another frequent mistake is underestimating the importance of creating clear terms and conditions for customers, especially for those operating e-commerce or digital platforms. How do you keep abreast of the rapidly changing digital law landscape and how do you integrate these changes into your business? In addition to staying up-to-date on regulations and innovative digital tools, I frequently participate in marketing courses, follow developments in digital and social media platforms and network with professionals from fields other than my own. What advice would you give to start- ups or small businesses in Italy on digital law and compliance? I recommend implementing good legal practices from the outset, considering them part of the business plan and not ancillary obligations. Users today are more informed and evaluate companies also by the way they treat their data and by the transparency of the user experience on websites. Being compliant means investing in brand reputation, as well as avoiding penalties and litigation. ITALY DIGITAL LAW LAWYER OF THE YEAR LAWYER MONTHLY LEGAL AWARDS 2025 37
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