Lawyer Monthly - Legal Awards 2022

Florian Silnicki does not tell customers what they want to hear. He tells them what they need to know. An expert in crisis communication, Florian Silnicki founded the LaFrenchCom agency, though he began his professional career as a parliamentary assistant to Franck Riester, who became Minister. He then became an adviser to the UMP (now Les Républicains), the political party of the presidential majority of the five-year term of Nicolas Sarkozy, sixth president of the Fifth Republic. Florian was then appointed head of the crisis department of a communication agency based in Paris, in which he advised many companies on the protection of their interests in the face of major image and reputational risks. Florian now devotes his activity to media and digital advice for public decisionmakers and entrepreneurs when they have to go through crises. He operates both in France and abroad, particularly in Europe, Switzerland, Monaco, Luxembourg, the United Kingdom and on the African continent. In recent years, Florian has taken part in the most publicised trials as well as in the biggest competitive confrontations. He advises many public figures, entrepreneurs, artists and athletes in the defence of their image in the media and on the internet. Florian is considered one of the best crisis communication professionals in France, his dual knowledge of the world of media and economic circles giving him unique expertise. He regularly appears in the media as an expert. He transmits his experience and know-how in the context of training courses intended for professionals and to university students (specialised masters 2), Grandes Ecoles and communication schools. Florian regularly speaks before Executive Boards, Boards of Directors, Executive Committees and General Meetings in order to raise their awareness of new media and digital risks. He also oversees all files entrusted to LaFrenchCom. About Florian Silnicki 44 FRANCE Lawyer Monthly Legal Awards 2022

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