Marie Potel-Saville is the founder of Amurabi, an award-winning legal innovation studio, bridging the gap between the law and its users. Through a unique combination of user-centricity, plain language, neurosciences and design, Amurabi transforms unheeded legal documents into action tools that empower users. Before founding Amurabi, she worked in private practice for 10 years before moving in-house to become GC EMEA of a US listed group. She holds a Master’s Degree in Innovation by Design at ENSCI, is a member of the Advisory Board of the Serpentine Galleries’ Legal Lab and teaches legal innovation by design at Singapore Management University, Sciences Po Paris and Assas. About Marie Potel-Saville DIGITAL TRANSFORMATION & LEGAL DESIGN FIRM OF THE YEAR Marie Potel-Saville Founder of Amurabi Who are you? I’m a human-centric lawyer, a problem solver and a firm believer in the fact that all users should be empowered to make their own, informed and free choices when faced with legal issues. In practice, I’m the founder of Amurabi, an award-winning legal innovation studio. One of the reasons why I created Amurabi was to fight against dark patterns: interfaces that deceive or manipulate users. That’s also why we created our R&D Lab in 2021: a virtuous cycle where our research feeds our projets, our projects test our research hypothesis live, and retro-feed our research. This combination gives us a lot of freedom, and I love it! You mentioned founding Amurabi. Could you talk a little more about Amurabi and the work which you do? In practice, at Amurabi we design contracts, processes, compliance programms, litigation, platforms and decision-making tools that solve users’ pain points. Ever dreamed of a contract you would feel like reading? A privacy policy that would empower you to make your own informed choices? We designed them! Our user testing lab enables us to precisely measure the value we create, and our R&D Lab focuses on fighting dark patterns. Our new platform fairpatterns.com provides a comprehensive solution to identify dark patterns, remedy them with fair patterns, and train designers, developpers, marketers and lawyers to avoid dark patterns. What does this problem look like? Law is broken. Decades of legalese, tick-the-box compliance and inaccessible legal content generated blind consent, inefficiencies and 48 FRANCE Lawyer Monthly Legal Awards 2022
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