Being compliant means investing in brand reputation, as well as avoiding penalties and litigation. “ 51 www.lawyer-monthly.com Lawyer Monthly Legal Awards 2024 and proper implementation of the requirements, better performance is possible. It is necessary to move away from the idea that the law is just an obligation and start seeing it as an opportunity to find innovative legal solutions that can increase turnover. With the advent of artificial intelligence and digital technologies, what are the main legal risks companies need to be aware of? With the imminent entry into force of the AI Act, data management continues to be the main legal concern for anyone with a website, newsletter or e-commerce. Compliance with the GDPR remains imperative and a prerequisite for AI compliance. Until now, sanctions have mainly concerned the collection, management and storage of data. Furthermore, a new topic is emerging: website accessibility, a regulation that will transform the user experience (UX) and the design of brand communication, potentially opening up new markets. How do you deal with data protection and customer privacy issues, especially in the light of GDPR regulations? The GDPR has been in force for eight years, but still a very high percentage of companies are non-compliant. Investing in GDPR compliance means integrating data strategy into business procedures in a natural way. It is possible to think of GDPR as a working tool for collecting data effectively. A well-designed legal UX can offer enormous benefits to companies; it is an investment and not a cost. Can you share an example of how you helped a client untangle a complex digital law issue? One of the most interesting and challenging cases I have followed involved an e-commerce company in a serious crisis related to the management of its customers’ personal data. It suffered a data breach that compromised the data of thousands of users. By not complying with the GDPR, the e-commerce company risked not only severe penalties but also serious damage to its reputation. With a prompt emergency consultation, I organised my intervention to limit the immediate damage, ensured that all the notification procedures required by the GDPR were followed, and implemented a crisis management plan with security policies. Afterwards, I worked with the team to review and update the entire data management system to make e-commerce GDPR compliant. The timely intervention avoided serious penalties and allowed the company to significantly improve its reputation. The speed with which Legal For Digital handled the situation turned a potential catastrophe into an opportunity for growth. Q Q Q
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