52 www.lawyer-monthly.com Lawyer Monthly Legal Awards 2024 What are the most common legal mistakes you see companies make when switching to digital platforms? Common legal errors include non-compliance with the GDPR, especially with regard to consent management and transparency in data collection. Another frequent mistake is underestimating the importance of creating clear terms and conditions for customers, especially for those operating e-commerce or digital platforms. How do you keep abreast of the rapidly changing digital law landscape and how do you integrate these changes into your business? In addition to staying up-to-date on regulations and innovative digital tools, I frequently participate in marketing courses, follow developments in digital and social media platforms and network with professionals from fields other than my own. This allows me to fully understand the needs of my clients and to integrate the changes into my legal practice. What advice would you give to start-ups or small businesses in Italy on digital law and compliance? I recommend implementing good legal practices from the outset, considering them part of the business plan and not ancillary obligations. Users today are more informed and evaluate companies also by the way they treat their data and by the transparency of the user experience on websites. Being compliant means investing in brand reputation, as well as avoiding penalties and litigation. How do you imagine digital law evolving over the next five to ten years, especially with the advent of new technologies such as blockchain, cryptocurrencies and the increasing dominance of artificial intelligence? I expect that digital law will continue to evolve to adapt to technological innovation. Blockchain and cryptocurrencies are already raising new legal issues related to ownership, transparency and regulation. In addition, artificial intelligence will require increasingly targeted regulation to ensure data protection, ethics and fairness. Legal compliance will be increasingly integrated into business processes and digital strategies, becoming a crucial element for competitiveness. Q Q Q Q It is necessary to move away from the idea that the law is just an obligation and start seeing it as an opportunity to find innovative legal solutions that can increase turnover. “ Areas of Expertise • Legal Tech • GDPR and Data Monetisation • eCommerce • Brand Protection and Intellectual Property • Website Accessibility and Legal UX Alessandro Vercellotti Legal for Digital Email: studio@legalfordigital.it IG: avvocatodeldigitale www.legalfordigital.it
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